Bt.co.uk

There are few companies in the UK telecom sector which attract such differing views as those afforded to BT (www.bt.co.uk). Often accused of being out of touch in the past there have been some remarkable changes to the group over the last few years. While their traditional landline phone business continues to see diminishing returns, they have branched out into broadband and IT services, making a play for both the consumer and business markets. The increased competition from an array of different companies has made BT a much leaner and meaner machine, more than capable of holding its own in the cut throat world of telecommunications. Collaboration agreements with a host of content providers have seen BT gain a strong position in the download market, although the recent deal with Microsoft for access to the Xbox user base has done more than most to push their movie download business to the forefront of the consumer market. BT Shop sells a growing range of exciting digital products including Britain’s largest range of BT home phones, faxes, home networking equipment, digital cameras, MP3 players, PCs, laptops, printers, modems, home security and much more.